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Exploring Google’s Initiatives: Unveiling the Potential of Generative AI.

Discover the Mind-Blowing Potential of Google's Generative AI! From transformative language models to groundbreaking conversational AI services, Google is redefining the AI landscape. Find out how Google's enterprise products and cloud AI portfolio can revolutionise your organisation.

Google Cloud

Google, the pioneer in AI, is at the forefront of advancements in generative AI. From the groundbreaking research paper about AI in 2017 “Attention is all you need” to the development of transformative early deep learning AI models like Transformer, later followed by Bert, a natural language processing model (NLP)  and LaMDA, in full ‘Language Model for Dialogue Application’, a conversational Large Language Model (LLM). Google for sure has revolutionised the landscape of AI. In 2023, they introduced Bard, a conversational AI service for consumers powered by LaMDA. With a team of 3,000 researchers and 7,000 publications, Google is committed to socially beneficial and accountable AI. What are the key aspects you should understand about Google’s AI revolution and the possible impact on your organisation? 

Unlocking the Power of Large Language Models (LLMs)

Large Language Models (LLMs) are machine learning algorithms that can recognise, predict, and generate human languages. These models are pre-trained on massive text-based datasets, resulting in models with billions of parameters. LLMs can find patterns and connections in vast amounts of data, and they are typically fine-tuned for specific tasks. They have the remarkable ability to understand human language in context, transforming the way we interact with data and intelligent systems.

Applications and Capabilities of LLMs

LLMs have diverse applications, whether it’s in search engines, conversations, or content generation. Google offers products that use LLMs from two standpoints: 

  • From a consumer standpoint: 

Google offers two tools. The first one is called Bard, a tool similar to Chat-GPT, that will soon be available in 180 countries and in local languages.  Bard is using the AI model LaMDA. 

Secondly, Google offers MakerSuite, a drag-and-drop interface where consumers can easily get a hold of the concept of AI. MakerSuite is using another AI model: the Palm API. MakerSuite simplifies the development workflow by enabling prompt iteration, synthetic data augmentation, custom model tuning, and code export. Developers can also generate embeddings and ensure responsible and safe AI practices.

  • From an enterprise standpoint: 

Before you dive into enterprise products: why does your company need an enterprise product? Products designed for consumers are not intended for professional use, whereas enterprise products ensure secure access to information while giving businesses access to fraud and security control, cost control and data control tools. Next to that, it gives you control over accuracy and explainability. 

That’s why Google provides a comprehensive cloud AI portfolio for enterprises, using Vertex AI, to support the needs of generative AI. This includes Contact Center AI, Document AI, Discover AI, and Healthcare AI and a Generative AI studio. It allows users to work with language and speech, enabling tasks such as chat agent summarisation, transcript summarisation, news article summarisation, and more. Developers have access to tools like Codey for text-to-code conversion, the Embeddings API for extracting semantic information, and Chirp for speech-to-text applications. Isn’t that exciting? 

Read how Devoteam G Cloud built a next-level AI recommender system for the Royal Belgian Football Association using Vertex AI

And that’s not all. Google also aims to enhance Cloud Experiences with Duet AI. Recognising the challenges faced by cloud users, Duet AI brings deeply integrated AI assistance into Google Cloud products, offering assisted coding, assisted development, assistive operations, and tools like a chat interface for data exploration. Or think even bigger: it also enables prompt-driven app creation using AppSheet.

And of course, also non-Google Cloud users will get access to enterprise-level Generative AI features, in Google Workspace. Can you recognise yourself in this situation: staring at a blank page, struggling to find the right words to express your ideas? Imagine a world where AI could instantly generate a draft for you, allowing you to focus on refining and editing. Well, that world is now a reality with Google Workspace’s new generative AI features in Docs and Gmail. Google Workspace will get features that: 

  • Revolutionise your writing with generative AI in Google Workspace
  • Instantly generate drafts for your writing in Docs and Gmail
  • Refine and edit with the help of AI suggestions
  • Effortlessly transform notes into polished emails with AI-driven rewriting
  • Stay in control of your writing by accepting, editing, or changing AI-generated suggestions

Google’s AI Infrastructure for Generative AI

Google’s infrastructure for generative AI is built on a foundation of scalability, speed, price performance, efficiency, and sustainability. Because traditional GPUs are great for AI workloads, they can generate significant heat, leading to why Google developed TPUs (Tensor Processing Units) designed specifically for ML workloads. So rest assured: the combination of Google’s infrastructure and AI capabilities ensures a seamless and efficient experience for cloud users.

Responsible AI and Data Governance

Google places a strong emphasis on responsible AI and data governance. They have established high standards for customer data and cloud AI LLMs. This includes education, research, and tools for responsible AI, product reviews, and offerings such as ML metadata, model registry, model monitoring, safety scores, and filters. Google’s AI principles, outlined on their website, ensure that the use of AI is grounded in factuality and provides security at scale.

What sets Google apart? Differentiating Factors of Google’s Generative AI

Google’s generative AI offerings stand out due to several differentiating factors. They prioritise the protection of your intellectual property, provide choice and value by offering the right model for the right job, ensure grounded factuality in their AI solutions, make it easy to get started, and deliver security at scale. These factors combine to create a compelling proposition for those seeking to leverage generative AI technologies.

Are you ready to tap into the power of Generative AI?

With Google’s groundbreaking advancements and commitment to accountable AI, the opportunities are endless. But where do you start? Devoteam G Cloud is here to help. Get help of a team of experts in brainstorming AI use cases tailored to your business needs