Multipharma benchmarked all 3 big public Cloud companies to decide which one they would choose to run their SAP workloads on. They benchmarked Amazon with Azure, and finally also with Google Cloud. The choice was then made to move the SAP workloads to Google Cloud Platform.
The firm got convinced that in terms of flexibility, for example in virtual machine sizes, Google is superior over the other two solutions. Multipharma also thinks Google Cloud is more innovative than Azure, and that it has better monitoring capabilities with things like StackDriver.
Also the Google Cloud-SAP partnership was a convincing factor for Multipharma to choose for Google Cloud.
A different argument to "go Google" were the prices: the Google pricing was a lot more interesting than the Azure prices.
Given that Multipharma is a retail player, Amazon was a difficult partner for them, given that they’re also investing in competing products like PillPack. That’s another reason why the company chose for Google Cloud.