Digital natives

If your business launched after 2000, then it is part of the digital-native market segment, which designates an ever-growing group of organizations that came into existence during the Internet era. With technology forming the basis of their business model, these firms which operate exclusively – or at least primarily – online rarely have to embrace the digital transformation… because they are already digital. As such, they are far more agile than traditional companies.

These start-ups, scale-ups and new enterprises tend to rely on cloud services to cater to their unique needs. This is where Google Cloud can help Digital Native Companies, as it provides cutting-edge technology to support the growth of their activities.

Digital Native Businesses need to be able to scale quickly and to be proactive when it comes to keeping their customer experience fresh and on trend. When selected appropriately, cloud technologies allow Digital Natives to foster resilience and bolster their productivity without going over budget.

With its emphasis on multi-layered security functions, data management, machine learning, web and video delivery, and more, Google Cloud appeals to all manners of web-bound firms. Thanks to Google Cloud, Digital Natives can centralize most if not all of their activities, from building innovative services, to boosting customer acquisition, to expanding their network and improving their skills.

Digital Natives can manage their entire business from Google Cloud and use it to leverage the full power of cloud computing. For instance, you could lean on Google BigQuery to create a unified datawarehouse and Looker for data visualisation. These cloud-native solutions will help you increase the amount of data you can collect and process, and democratize access to the information in question without having to rely on several platforms and SaaS tools.

Another aspect of Google Cloud that Digital Native Companies can use to build a stronger business model is Google Workspace, formerly known as G Suite and Google Apps. The basic yet powerful identity management, communication, and real-time collaboration tools it offers are among the best of their kind.

For software-to-software communication, Digital Natives can rely on machine learning APIs, while Chrome OS and Android provide solutions for users to connect to web-based applications.

As for the Google Cloud Platform, it offers an array of products, including Compute Engine, Cloud Storage, Cloud SDK, Cloud SQL, BigQuery, Anthos, and several more.

For startups and other newly established Digital Natives, Devoteam G Cloud, a trusted Google Cloud Premier Partner and certified Managed Services Provider of 9 Google Cloud Specializations, can help you identify the most relevant resources for your projects and build a custom solution to fit your exact needs.

For scale ups, we can help you audit your current environment and determine the ideal course of action to expand without losing sight of best practice. As your development team grows, we step up to the task and conceive new solutions to support you through all the stages of ideation, planning, creation, and launch.