Until recently, companies grow in clearly defined markets, where they knew the stakeholders, the rules, the trends…
Those days are over. Digital technology, globalisation and the accelerated evolution of consumer expectations have brought about major changes. Technology platforms have played a key role in the transformation we are seeing and are enabling companies to make the most of this new environment. A platform allows to aggregate and activate a large ecosystem, to multiply opportunities, to further innovate and to redeploy easily.
It has another advantage: it offers the stability, resilience and agility to deal with the unexpected as economic, health, societal, environmental, political and geopolitical crises move the world into an era of great uncertainty.
The Cloud is at a pivotal point in its development and 2020 has been a turning point for its adoption due to the unprecedented disruption caused by the pandemic. A recent study by IDC and Devoteam highlights the massive acceleration in Cloud usage, but to date only 15% of companies surveyed are fully leveraging the Cloud.
From past experience, companies now know that the Cloud is not a magic wand and that its benefits are not automatic. In a world where constant innovation is required to stay ahead of the competition, cloud platforms open up an unparalleled range of possibilities.
But to harness their full power, companies are like ships, they need a seasoned pilot to help them through this tricky period.
Introduction
Over the past decades, Google’s undeniable success has been based as much on its technological leadership as on a strong corporate culture that has always valued innovation, collaboration and entrepreneurial freedom. It is with this in mind that the Google Cloud Platform was conceived and designed, with the primary mission of helping businesses solve their most complex challenges.
This is all the more true as the acceleration of digitalisation has totally transformed the vision they might have had of cloud computing.
While many initially saw it as a way to save money, today the view is quite different, as cloud computing is unanimously seen as a huge opportunity to transform.
Transform the way they interact with their customers or employees, transform their business model or transform their internal and external processes.
Google Cloud Platform has therefore been developed around strong principles:
- enable companies to upgrade their infrastructure and accelerate the development process in any environment.
- give the ability to make better decisions at the best time, through the use of machine learning and advanced data analysis, without the need to invest in any IT infrastructure.
- work confidently using advanced security tools and processing capabilities unmatched by any single company.
Today, Google Cloud helps transform large global public and private organisations in all sectors: commerce, financial services, manufacturing, multimedia, gaming, entertainment and telecommunications. Whatever your challenge, Devoteam, as a Google Cloud Premier Partner, is here to guide and support you.
Good transformation!
