Marketing teams & CMO’s are often struggling to…
Integrate customer data.
Offer a consistent multi-channel Customer Experience.
Increase ROI on Media Spend.
Personalise Customer Experience & Marketing Campaigns.
Solving for better marketing
Cloud for Marketing is a toolset that accelerates your marketing data journey & boosts your marketing ROI dramatically. Use Cloud for Marketing solutions to enable or supercharge the following:
Provide a holistic view of customers by connecting data across unintegrated data systems.
Offer integrated, secure data architecture.
Collect, transform, and analyse data to generate visual insights and actionable business outcomes.
Accelerate time to insight through the power, scalability, and reduced IT overhead.
Increase ROI on marketing campaigns.
Predict marketing & business outcomes.
Create personalised customer experiences.
Get a clearer picture of the customer journey.
Innovate with the latest AI & ML technology.
Understand your Customer Journey better
Get a much better view on the customer journey by unifying all your data from the marketing tools that you use.
Integrate data from ad campaigns to loyalty programs, in-store data, website & app visits and more. Gain advanced insights in how customers interact with your business.
Predict marketing & business results
How do prospects & customers engage with your business? With Google Cloud’s powerful machine learning & artificial intelligence technology you can get a clear view on this engagement & interaction.
Use these valuable customer insights to predict the impact of your marketing & business decisions.
Personalise & enhance the customer experience
Build engaging, interactive Customer Experiences across all your channels: online & offline. Drive revenue for your business, decrease churn and increase customer loyalty.
Use Google Cloud technology to segment your customers & prospects better, create custom audiences and personalise your content – at scale.
Collect
Easily collect & integrate your organisation’s data across all data sources and silos.
Products involved:
- Company & 3rd party data.
- Data lake / data warehouse.
- GA 360 Suite.
- Google Ads.
- Google Marketing Platform.
Transform
Empower your data analysts to clean-up data with easy to use tools, no coding required
Products involved:
Visualise
Create insightful & beautiful business dashboards to visualise insights from your data. Collaborate with teams & easily give everyone the right access.
Products involved:
Activate
Focus on impacting your business. Make insights count by activating them in optimised & hyper personalised marketing activities. Drastically increase ROI.
Products involved:
- Your preferred Marketing Platform(s)
- Google Ads.
- Google Marketing Platform.
- Youtube.
Our partner Services
Work with Google Cloud Premier partner Devoteam G Cloud to ensure a smooth marketing analytics and Cloud for Marketing project.
Our expertise enables you to get to success, faster. From strategy, assessment, planning to execution & optimisation: we make sure your project is successfully delivered within time & budget.
Security
Make sure your data is securely stored & used with Google Cloud’s secure-by-design, multi-layered security solutions.
Nessie
Boost your marketing with an easy-to-use framework for personalisation: Nessie.
Create a holistic view of your customers & get every bit of your visitor’s interactions without the need for an expensive Analytics license.
