Visit Devoteam G Cloud at Data Summit! The summit will focus on the latest trends in data and marketing automation, and how you use these technologies to improve their customer experience, boost sales, and drive growth.
How do you benefit from using your data:
- Identifying and retaining the right customers: Data segments customers based on their interests, demographics, and purchase history. Use the information to target customers with personalised marketing messages that are more likely to resonate with them.
- Developing strong customer relationships: Marketing automation automates tasks such as sending welcome emails, birthday messages, and follow-up emails after a purchase. This helps you to build stronger relationships with your customers and keep them engaged.
- Building brand loyalty: Data and marketing automation tracks customer behaviour and identifies opportunities to cross-sell and upsell products and services. Helping you to build brand loyalty and increase customer lifetime value.
How to build a Customer Data Platform on Google Cloud?
The session will cover the following topics: the benefits of using a CDP, the different components of a CDP and how to choose the right Google Cloud services for your CDP.
Building a scalable self-service analytics environment with Looker
Learn how Reprise Digital, the world’s largest performance marketing network, built a unified analytics platform on Google Cloud and Looker that reduces drastically the time-to-insight for each customer. Today, it takes around 45 to 90 minutes for RAPID to provision a self-service analytics environment in Looker for a new customer, supporting more than 10 marketing platforms and over 25 standardised reports.