In a three week period, Carrefour Belgium and partner Fourcast launched an Alpha version of virtual assistant Sommelier Benoit in three Carrefour stores. With this Alpha version, customers were able to start a conversation with the Sommelier Benoit virtual assistant, made available on a Google Nest Hub device that they could find at the wine section of their Carrefour store. Currently, Fourcast And Carrefour Belgium are working on a second phase of integration, where the virtual assistant will be productionalised and implemented in all Carrefour stores, on the Carrefour website and in the mobile application of Carrefour.
Customers can ask the virtual Sommelier Benoit for wine advice using just their voice. The virtual assistant answers by asking for several preferences. It then recommends a wine that fits the needs of the customer best, after which the customer can go ahead to find and buy this wine in the wine racks of Carrefour.
The Sommelier Benoit virtual assistant allows customers to discover in a natural way, just speaking in natural language to the assistant, the best wine to go with their meal.
The outcome of which wine this is, depends on several factors that were identified by Benoit Couderé. To get the best result, virtual assistant Sommelier Benoit asks the customer several questions to come to the best wine choice for the particular customer:
- Based on their type of meal (for example ‘barbecue’)
- Based on the color of the wine they’re looking for (red, white, rosé)
- Based on the region
- Based on their budget
For example, imagine a Carrefour customer that is planning to cook a pasta meal tonight. He or she goes to its nearest Carrefour supermarket and asks virtual Sommelier Benoit for help at the Google Home Nest Hub in the wine department of the Carrefour store. Sommelier Benoit will ask for the meal the customer is planning to cook, whether he or she likes more red or white wine to go with the pasta, and what their budget is.
The result of this project for Carrefour Belgium is a scalable, innovative solution that helps Carrefour’s customers with their wine choice, in a natural way.